WHAT WE DO
BESPOKE TOOL DEVELOPMENT
Platforms and tools built from the ground up and shaped to your requirements and goals. Intelligence platforms and knowledge hubs, with governance and security at the core.
CASE STUDY
Following the Hide: Building an Intelligence Function for a Global Campaign
Go Insight collaborated with The Donkey Sanctuary to support their on-going efforts to generate intelligence-led insights of the global donkey skin trade.
The Challenge
Due to the global nature of the donkey skin trade and the fact that legal frameworks differ across countries, information was scattered across multiple sources, including local reports, shipping records, media reports, academic research, and enforcement data.
There was no single source of truth, making it difficult to follow trade patterns, monitor emerging risks, or connect fragmented datasets.
To address this, Go Insight conducted a comprehensive intelligence assessment, reviewing The Donkey Sanctuary’s (TDS) existing data and reporting processes, engaging key stakeholders, and identifying critical intelligence gaps. The assessment clarified what information was missing, which questions needed answers, and how data could be structured to support meaningful analysis.
"Go Insight translated a complex vision into a practical, high-quality intelligence platform that has strengthened our intelligence capability and is now central to our work."
CAMPAIGNS OFFICER (SKINS) | THE DONKEY SANCTUARY
Defining Intelligence Requirements
Following the assessment, a clear set of Intelligence Requirements was established. These defined the precise information needed to address the identified gaps and support strategic decision-making. They guided every aspect of the platform’s design, ensuring that it could capture relevant data on trade flows, countries of concern, smuggling methods, and stakeholder engagement.
Formalising these requirements allowed TDS to focus resources on the most critical areas and build a foundation for ongoing, intelligence-led monitoring.
Insights Unlocked
The platform gives analysts a comprehensive view across the donkey skin trade, revealing patterns that would have remained hidden in fragmented sources. By integrating multiple datasets, the Skins Campaign can see connections between legal and illegal trade, monitor shifts in supply and demand, and identify emerging risks.
The Intelligence Function supports the generation of timely intelligence reports, providing stakeholders with timely, evidence-based insights tailored to their needs.
Operationalising Intelligence
Built as a scalable solution, the platform can accommodate growing datasets and evolving intelligence requirements. It enables faster, more informed decisions and allows the Skins Campaign to prioritise resources efficiently. By centralising intelligence and making it accessible, TDS can respond proactively to changes in trade dynamics, strengthen stakeholder engagement, and ensure donkeys remain a priority within broader trade monitoring efforts.
The platform also supports the regular generation and dissemination of intelligence products, providing stakeholders with timely, evidence-based insights. This structured and repeatable approach ensures that key trends, risks, and emerging threats are communicated consistently, reinforcing TDS’s role as a global hub for intelligence-led decision-making.